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Campaigns

Find the toolkits from our current campaigns below.

Introduction

In March 2023, the Greater Manchester Integrated Care Partnership (ICP) Strategy was signed off by the Greater Manchester ICP Board and published on our website. The strategy explains how, through working together, our health and care services will help to make Greater Manchester a place where everyone can live a good life; grow up, get on and grow old in a greener, fairer more prosperous city-region.

Since the strategy was formally agreed, we have spent the last three months working on our Joint Forward Plan, which was signed off by the Greater Manchester ICP Board on Friday 30 June 2023 ahead of submission to NHS England. This is our delivery plan which will be an evolving document and contains the detail on how we will turn our strategy into reality.

As we mark our one-year anniversary, we have developed a number of materials to make our strategy more accessible and easier to digest, bringing the 50-page document to life.

As partners within the Partnership, this comms toolkit has been created to help you in cascading the information through your own channels and networks, and for your own engagement with your stakeholders about your organisation’s role within the partnership and delivery of the strategy.

The materials

  • A 16-page summary, now on our website and in print. The summary gives an overview of the role of the ICP, the challenges we face and how we will be responding to these challenges through our Greater Manchester Model for Health, our six ‘missions’, and monitoring our progress
  • A trifold leaflet, now on our website and in print. The leaflet is a tool that will be used as part of our engagement with the public. Through our ‘Big Conversation’ throughout 2022, we spoke to more than 3,000 people across Greater Manchester and 2,000 underserved communities about what mattered to them when it came to health and care services. This has helped shape our strategy and we want to feedback how we have listened, i.e. “you said, we did”
  • A social media pack (to be issued 6th July) that we ask you to utilise on your own social media channels. This is to help spread the word about our strategy and joint forward plan and to highlight some of our areas of good practice from across the whole partnership.

Translated versions of all the summary and leaflet will be available on request. Also in development and available on our website within the coming weeks will be:

  • An ‘easy read’ version of the leaflet
  • A PowerPoint slide deck, available to download for our partners to help explain the role of the ICP and our plans for the next five years

We are also publishing a number of case studies on the Greater Manchester ICP website and sharing across our social media channels. The case studies help to tell the story of how we are turning our strategy into reality, ranging from GP practices working together in Hyde to improve the health and wellbeing of the most deprived 10% of their local population, through to the NHS at Home programme setting up virtual wards across Greater Manchester and helping more than 400 people each week safely recover from treatment in the comfort of their own home.

If you have your own case studies that you would like us to include please get in touch gmhscp.gm-stakeholders@nhs.net

What you need to do:

  • Use the social media assets to schedule posts on your channels (and share your own if you have them)
  • Promote the materials in your internal newsletters, using the suggested copy below
  • Share the materials with partner organisations and with stakeholder lists

Newsletter copy

In March 2023, the Greater Manchester Integrated Care Partnership (ICP) Strategy was signed off by the Greater Manchester ICP Board and published on the Greater Manchester ICP website.

The strategy explains how, through working together, our health and care services will help to make Greater Manchester a place where everyone can live a good life; grow up, get on and grow old in a greener, fairer more prosperous city-region.

The strategy is backed by a Joint Forward Plan, which was signed off by the Greater Manchester ICP Board on Friday 30 June 2023. While the strategy is the ‘blueprint’ of what we want to achieve over the next five years, the Joint Forward Plan is the detailed action plan how we are going to do it and will be an evolving document hosted on the ICP website.

Both the strategy and plan are the culmination of months of engagement with our stakeholders on how we want health and care to be delivered across Greater Manchester so that everyone who calls our city-region ‘home’ can live a good life with improved health and wellbeing and access to high quality care from health and care services that work together and are sustainable.

To make the strategy more accessible and easier to digest, a number of materials are now available, bringing the 50-page document to life. This includes a 16-page summary and leaflet.

Social media toolkit

Please use the social media toolkit and images below to promote the strategy on your own social media channels.

NB. Please make sure that you use the images from the zip file, and don’t copy them from the toolkit, to keep the integrity of the images.

Who's who? At your GP practice - with an orange block arrow facing left under "Who's" and a blue block arrow facing right under "who?"

Introduction

Services in general practice and the community are being transformed to make it easier for patients to access a wider range of help from general practice, closer to home by phone or online. The general practice team has expanded to include a wide range of healthcare professionals who work alongside GPs and nurses to ensure patients receive the care they need as quickly as possible. This includes Clinical Pharmacists, Physiotherapists, Paramedics, Physician Associates, Mental Health Therapists, Social Prescribing Link Workers and more.

Over 1600 staff have now been recruited into new roles in Greater Manchester as part of the Additional Roles Reimbursement Scheme and they have already made a real impact in general practice and in the community delivering care to patients. However, we recognise there is limited understanding amongst patients of what these roles do and how the wider team of healthcare professionals can support delivery of their care. We also recognise that general practitioners are not always aware of the ways in which these roles can complement their practice teams or know they have access to the funding and support that is available to them.

“Who’s who at your GP practice” campaign overview and aims

GP practice teams across Greater Manchester include a range of health and wellbeing experts with different skills and knowledge to help you and your family stay healthy and well. This includes healthcare professionals, including advanced nurse practitioners, social prescribing link workers and care coordinators, working alongside GPs so you see the best person to meet you needs. This could be assessing your symptoms, diagnosing a new health problem, managing a long-term health condition, prescribing medicines, giving health and wellbeing advice, onward referral to see a specialist – and more!

The aims of this communication toolkit

  • To improve people’s understanding of the wider general practice team, so that they can access the most appropriate care and services from the right healthcare professional.
  • To raise the profile of how these roles can benefit general practice providers and encourage them to access the funding and support that is available

Please contact the NHS GM campaigns team if you have any questions – gmhscp.gm-campaigns@nhs.net.

How you can get involved

  • Use the social media assets to schedule posts on your channels
  • Promote the campaign using the suggested copy, for your internal newsletters and sharing with your GP practices
  • Share this toolkit with partner organisations and with stakeholder lists
  • Put the links to the videos on your practice websites (only using the videos of the roles you have in the practice)

General Practice copy

Get to know who’s who at your GP practice

A new campaign has been launched to raise awareness of the new roles, supported through ARRS (Additional Roles Reimbursement Scheme) that now form part of many general practice teams.

The “Who’s who at your GP practice” campaign launched on Friday 23 June 2023, aims to improve understanding of these roles, and highlight the benefits to your patients. It features health professionals from Greater Manchester, working as part of multi-disciplinary teams within practice, explaining their roles and how they can support patients.

The toolkit contains various useful resources including social media graphics along with accompanying messages, visuals for your waiting room display screens and posters.

You can access the assets here and choose the most relevant materials which works best to showcase the different roles in your practice – maybe add this onto your website or social media channels if you have them.

For more information, please visit www.gmintegratedcare.org.uk/whoswhoatyourGP

Please note: An order form for printing posters will be sent to PCNs soon, so now is a good time to start thinking about which ones you want to display and how many you will need.

Newsletter copy

Get to know who’s who at your GP practice

A new campaign has been launched to raise awareness of the new roles which now form part of many general practice (GP) teams.

It features health professionals working in Greater Manchester, who are part of multi-disciplinary teams, who explain their roles and how they can support patients.

Services in general practice and the community are being transformed to make it easier for patients to access a wider range of help from general practice, closer to home by phone or online. The general practice team has expanded to include a wide range of healthcare professionals who work alongside GPs and nurses to ensure patients receive the care they need as quickly as possible. This includes Clinical Pharmacists, Physiotherapists, Paramedics, Physician Associates, Mental Health Therapists, Social Prescribing Link Workers and many more.

Over 1600 staff have now been recruited into new roles in Greater Manchester as part of the Additional Roles Reimbursement Scheme and they have already made a real impact in general practice and in the community delivering care to patients.

The toolkit contains various useful resources including social media graphics along with accompanying messages, visuals for waiting room display screens and posters. You can access it here and we’d appreciate it if you could post these important messages on your social media channels and share the assets with your groups and networks.

For more information, please visit www.gmintegratedcare.org.uk/whoswhoatyourGP

Video Links – for many (but not all) of the roles

Available posters

All the posters feature health care professionals from local practices across Greater Manchester (also available for download are the below in landscape format to be used on the digital screens in practices).

The posters can be found in the following download link:

A picture of the poster for the clinical pharmacist A picture of the poster for the first contact physiotherapist A picture of the poster for the focused care practitioner A picture of the poster for the General practitioner A picture of the poster for the health and wellbeing coach A picture of the poster for the members of a General Practice team A picture of the poster for the physician associate A picture of the poster for the practice nurse A picture of the poster for the social prescribing link worker A picture of the poster for the advanced clinical practitioner A picture of the poster for the advanced nurse practitioner A picture of the poster for the care co-ordinator

Social media assets

The social media toolkit and all the assets can be found in the following download links:

Please do not use the positional images in the table, these are for reference only and not hi-resolution for using on socials.

Full toolkit

Download a copy of this toolkit:

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