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Flu and COVID-19 vaccinations autumn/winter 2023-24

Campaign toolkit

Eligible people are being urged to get their winter vaccinations for flu and COVID-19 as soon as possible for the best protection.

The adult COVID and flu vaccination programmes have been brought forward following the emergence of a new COVID-19 variant.

Eligible adults can book their COVID-19 vaccination now on the NHS App, on the NHS website or by calling 119 for free if they can’t get online.

Adults can book their flu vaccination through their GP practice or local pharmacy, and some people may be offered their vaccinations directly by a local NHS service.

The flu vaccine is also offered to most children who should get it as soon as they can for their protection and to help stop the virus spreading to others. The children’s flu vaccine is usually given as a quick and painless spray up the nose.

Flu and COVID-19 can be unpleasant. But for many people, particularly those with certain health conditions, older people and pregnant women, they can be very dangerous and even life-threatening. Catching both viruses over winter increases the risk of serious illness even further.

Vaccines are the best protection against both viruses so please share these posts on your social media as appropriate.

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Social media assets

The social media toolkits and all the assets can be found in the following download links:

Please do not use the positional images in the tables, these are for reference only and not hi-resolution for using on socials.

All target audiences


Pregnant women

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How you can get involved

  • Use the social media assets to schedule posts on your channels
  • Share this toolkit with partner organisations and with stakeholder lists

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Further information

Winter COVID-19 vaccination Winter flu vaccination programme Vaccinations During Pregnancy
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