As Soon As You’re Pregnant

Co – designed with midwife services in Greater Manchester, the primary aim of the campaign is to encourage pregnant people to book in with a midwife as soon as they are pregnant, ideally before 10 weeks. By doing so screening tests for sickle cell and thalassaemia can be carried out with adequate time for further testing if needed and to make decisions about any ongoing care. Attending a booking appointment before 10 weeks also gives pregnant people the opportunity to find out more about vaccinations recommended in pregnancy and other key early pregnancy advice on eating, smoking, drinking, plus plenty more.
Related website
ASAP Greater Manchester
Target audience: Anyone who is pregnant or thinking about getting pregnant.
Topics: Immunisation and vaccinations in pregnancy. Early pregnancy information.
Campaign start date: 11 March 2025
Campaign end date: 1 March 2026
Resources

As Soon As You’re Pregnant – Communications Toolkit
16 April 2025

As Soon As You’re Pregnant – Social Media Assets
16 April 2025

As Soon As You’re Pregnant – Leaflet and Cards
16 April 2025

As Soon As You’re Pregnant – Digital Screens
16 April 2025
Published: 28 February 2025